WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

This week's ads tackle themes of public scrutiny, climate change, nostalgia, and competitive spirit through humour, ...

UltraTech Cement’s ‘MahaKumbh ka MahaSankalp’ initiative transformed plastic waste into a valuable energy source, ensuring a ...

PRESS DISPOSAL,' the campaign invites people to symbolically throw away the emotional remnants of their exes — from fake ...

Perplexity plans to use this data to serve targeted ads through its Discover feed. Srinivas said he believes users will ...

In this article, Jyoti Chugh Bhatia of Gozoop Creative decodes how beverage brands are turning up the heat with culturally ...

The platform allows brands to identify and collaborate with influencers based on specific geographic locations, including ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

The company has paid more than $1 billion annually in fines for issues ranging from data privacy violations to alleged ...

We break down the landmark U.S. antitrust ruling against Google for monopolising publisher-side adtech tools, revealing what ...