Artificial Intelligence - Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude ...

B2B marketers say the biggest challenges they face with their influencer marketing programs are identifying, qualifying, and connecting with the ideal influencers and measuring results. Respondents ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? Traditional marketing attribution is all about dashboards and metrics and how inbound ...

Busy marketers have little time to learn what customers want, let alone produce content that speaks to them. But it's possible to create and connect content to the customer journey--at scale.

Marketing Strategy - Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

Quirky and creative marketing campaigns can elevate your brand in a way that conventional tactics often fail to do. Learn 5 steps toward more creative marketing.

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Local business marketers want to launch effective marketing efforts, but even the most experienced can be overwhelmed. Here are simple steps to get your local marketing on the right track.

Smaller, more frequent B2B events offer flexible, inclusive approaches to successful events. Learn 3 ways to plan more frequent and hybrid events.

Discover the 5-stage Image Processing Maturity Model that transforms how brands optimize visuals online, from basic resizing to AI-powered dynamic imaging and data-driven personalization.