An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Explore how B2B marketers can use the virtual sandwich method to maximize event success and extend attendee engagement beyond ...

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. The report was based on November 2016 through January 2017 Facebook ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...

Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, ...

The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their ...

Many email marketers have the best of intentions when obtaining clear permission from people they want to email to, but their inexperience or reluctance with getting a program started can cause both ...

Most people globally who are online visit three types of websites once a week or more: a search engine (74%) such as Google, a social networking site (64%) such as Facebook, and a portal site for ...

Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to ...