Sara Stiegelmair, head of digital ad sales at Russmedia, told INMA members how the introduction of its Story Premium ...

Aldana Vales, audience experience director at Gannett, shares a playbook she created for including audiences in AI strategies ...

During this week’s Webinar, Luis Baena, former chief marketing officer at Prisa Media and publisher of El País, will unpack ...

The panic over AI search is premature, yet news companies must plan by creating direct relationships with audiences.

At the INMA South Asia News Media Festival in Mumbai, legacy publishers, tech disruptors, and brand leaders showcased how ...

Newsletters are one of the most reliable ways to build direct relationships with readers at a time when direct engagement is ...

As audience behaviour continues changing and advertising revenue shifts, news media companies like Editora Globo are ...

In a media landscape reshaped by AI, declining search traffic, and platform volatility, social media remains the most dynamic top-of-funnel space for newsrooms looking to grow their audience, build ...

How Gazeta Wyborcza in Poland transformed its local newsrooms by reducing low-impact content, strengthening local reporting with national appeal, and streamlining print operations is the focus of this ...

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in ...