After months of speculation, Publicis Groupe ANZ has acquired Australian independent media giant Atomic 212°. Founded in 2008 by Barry O’Brien OAM, Atomic 212° has offices in Sydney, Melbourne, ...

The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says ...

Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the US and Japan. The move marks a first run for the tech giant at generating revenue ...

The chairman and president of Fuji TV, one of Japan's largest broadcasters, have resigned following a sexual misconduct allegation against former famous TV personality Masahiro Nakai. Koichi Minato, ...

Most brands have already launched their Chinese New Year (CNY) campaigns as per norm. This is especially true with luxury brands, who have budgets allocated for cultural localisation during CNY.

The uneasy feeling that truth itself is on trial has deepened. Donald Trump's return to power, marked by the executive order against perceived government censorship of social media, casts a long ...