In 2025, Irish whiskey exports fell by 5% to €930m due to US tariffs and a devalued dollar, challenging the industry's growth ...

In the first change to guidance in 40 years, the new US drinking recommendations now simply state that less alcohol is better ...

Heineken's new €45m global R&D Center in the Netherlands focuses on brewing innovation, consumer needs, and future brewing ...

Sinsible Food taps into consumer demand for luxurious yet functional dairy-free beverages: drawing on Medjool dates, almonds, ...

Originally known for smoothies, Innocent has expanded into various beverages, bolstered by its playful branding, charitable ...

In 2026, the soft drink industry is heavily influenced by trends in health and wellness, functionality, flavor exploration, ...

This week's round-up of beverage innovation includes Celsius: the brand is introducing four new zero-sugar, fruit-forward ...

M&A is a critical growth engine for beverage companies who want to navigate rapid market shifts, fast. It helps major CPG players enter new categories or expand their geographical reach: acquiring new ...

Coffee is nature’s original ‘energy drink’: thanks to the caffeine burst that gives energy every morning. But the coffee of tomorrow is going far beyond that... One of the reasons coffee is a great ...

Braun is already a familiar face to many: having served as the company’s Executive Vice President and Chief Operating Officer since January. But he’s also a 30-year veteran of the company, having ...

Trip was initially known as a CBD brand: but its since evolved and broadened its focus into a wider positioning around mental health and calm. And that strategy’s paid off: it’s the top selling drink ...