McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

Loungefly has released the first-ever Hasbro Pound Puppies styles to celebrate the brand’s 40th anniversary.

For the June issue of Toy World, Saga Alliance's Gregory Benassar tells readers about the acquisition of Heathside Trading and the company's plans for 2025.

Mattel and Playmobil have announced a multi-year global licensing agreement. The partnership will bring Monster High, one of the most successful and beloved kids’ properties of all time, into ...

Toy World sat down with Warner Bros. Discovery's Philippe Roucoule to chat about all things licensing, the power of brands and much more.

Production company Magic Light Pictures has announced two exciting new licensing deals for its hugely popular pre-school series Pip and Posy.

Launching this summer, the interactive Angry Birds experience will teach children about threats facing marine life, as well as how to protect the ocean and sea animals.

The expansion will see Dark Horse produce limited edition premium statues, collectible figures and fine art prints based on The Five Rings, Arkham Horror and Twilight Imperium.

Universal Brand Development and Universal Parks & Resorts Merchandise Group have come together to form the new Universal Products & Experiences division.

Renaissance Licensing has announced its inaugural client roster, including the estate of film star Steve McQueen and the file-sharing brand LimeWire, for global representation. The company also ...

In his elevated position, Casey will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, Lego, McDonald’s, Mattel, Miniso, NBCUniversal, Netflix, Nestlé ...

Lisle Licensing has been appointed as UK licensing agent for Mood Bears, the colourful collection of eight bears which reflect human emotions.