Nada Abisaleh reflects on her win of Outstanding Woman in Advertising of The Year at the 2025 Campaign Agency of the Year ...

Run, don't walk to e& MOTB to witness Bath & Body Works' captivating activation, open till 11 January, to see the brand ...

Rather than relying on traditional ad formats, the Vaseline campaign adopts a visual language consumers are accustomed to ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some of the best from 2025.

Serviceplan Middle East will lead global creative strategy, brand storytelling and integrated campaigns across DCT Abu ...

Dina Zalatimo writes on how in the age of Gen AI, visibility no longer guarantees trust with advice on remaining credible.

The Middle East launch positions Moving Walls to support advertisers, agencies, and media owners in markets such as the UAE, ...

The goal of the stc campaign was to remove any comms barriers faced by gamers with autism and create an inclusive gaming ...

The Middle East will serve as the flagship hub for the global launch of the new celebrity division at Bold Management.

"Reputation is the compound interest of behaviour, consistency and trust," writes Sard Communications' Dima Zalatimo on paid ...

CopyArabia's Mnawar J. Mohammed explains why transcreation is not a creative indulgence; it is a commercial necessity.

C2 Comms’ Roy Aftimos explains why the future will be won by agencies who bring the most clarity, not the biggest ones.