As part of a new program from Major League Baseball, in partnership with trading card company Topps and apparel merchant ...

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MLB has long balanced tradition with innovation, but its latest move is stirring controversy. This season, Shohei Ohtani, Aaron Judge, Tarik Skubal, Chris Sale, Paul Skenes, and Lu ...

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics memorabilia 'Bowman University Chro ...

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Fanatics plans to create Debut Patch Cards for football and basketball players to follow up on its success in baseball.