Aditya Chopra might not be someone you see on magazine covers or media panels, as he’s famously elusive, but make no mistake, ...

Aditya Chopra uses a proven music strategy for 'War 2', releasing only a teaser of Hrithik Roshan and NTR’s dance to drive ...

Bollywood filmmaker Aditya Chopra is set to resurrect one of his most celebrated marketing ploys for "War 2", a tactic that ...

Yash Raj Films will only release a glimpse of the hugely-anticipated Hrithik Roshan & NTR dance off in War 2 and preserve the ...

Aditya Chopra is saving Hrithik Roshan and Jr NTR's dance-off from their upcoming film War 2 exclusively for the theatre ...

Casting director Shanoo Sharma has opened up about the first time Aneet Padda auditioned for Saiyaara. The film was released ...

Aditya Chopra, renowned for his visionary approach to blockbuster filmmaking, is once again tapping into his trademark music ...

Aditya Chopra brings Kajra Re & Dhoom 3 music strategy back for War 2, will only give glimpse of Hrithik-NTR song pre-release ...

Fans will only get to witness the high-octane dance-off of Hrithik Roshan & Jr. NTR in War 2 on the big screens.

Aditya Chopra is known for disruptive thinking when it comes to mounting tentpoles of India for over 30 years now and for ...

Mohit Suri recalls producer Aditya Chopra’s first reaction after watching Saiyaara, revealing that he predicted how much the ...

Aditya Chopra is driving theater attendance for 'War 2' by exclusively releasing the full dance-off between Hrithik Roshan and NTR in cinemas on August 14.