North West Debuts Major Transformation With Bleached Brows

What Is Underconsumption Core? Experts Explain the Trend Putting Dirty Shoes All Over Your Feed ...

What's behind the wellness claims for the synthetic dye methylene blue?

Taking drops of a medical dye is trending in wellness and biohacking circles. Some influencers claim it boosts longevity and ...

Tanning bed users are at higher risk of skin cancer, especially in unusual places

Indoor tanning is trending among Gen Z. A new study finds tanning bed users not only have a much higher risk of melanoma, ...

7 Australian Teens React to the Country’s Social Media Ban

From total shock and apprehension to cautious optimism, teenagers in Australia tell Teen Vogue what it’s really like to live ...

5 Takeaways From Beauty’s Big M&A Year

From Rhode and Elf to L’Oréal and Kering Beauté, it was a year of power deals as brands and retailers explored new ways to ...
Medscape

TikTok’s Baking Soda Skin Hack: The Sting Isn’t Worth the Rub

Over the past several years, skinfluencers have gathered on TikTok to tout the benefits of baking soda-based mixtures, scrubs ...

Can Chugging Raw Eggs Boost Your Testosterone? We Asked the Experts

The trend never really died after the Rocky era, but its meaning has changed. Experts explain whether the trend works and why ...
Douglas Budget

Driven by TikTok trends, new beauty brands target children

Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new generation of kids who have grown up with TikTok skincare ...