Instacart may be a first-time Super Bowl advertiser, but the brand's 30-second spot is packed with classic mascots.

Due to high viewership numbers of the game, Super Bowl commercials have become a thing of legend. They tend to be funnier, ...

While the nation’s attention will be focused on the Super Bowl — and its commercials — this weekend, there is another show ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Here is everything you need to know about the Super Bowl TV schedule, including how to watch events throughout the weekend.

A look at the musical acts, the famous fans, the commercials and all of the other things surrounding the N.F.L.’s signature ...

If you’ve got dog lovers in your life, this sweet game is the perfect way to kick off a Super Bowl watch party. Invite them ...

The Puppy Bowl is not just for the puppies' enjoyment and viewers' entertainment but also promotes pet adoption by featuring rescue dogs.

Three puppies at Bosley's Place, a nonprofit animal rescue in Smyrna, will go paw-to-paw against their fur-ocious competitors ...