The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the ...

Discover how The Trade Desk leads the connected TV ad space, balancing consumer tolerance and advertiser profits. Explore ...

The Krewe of Bacchus rolled through Uptown in all of its bead-throwing glory Sunday. Countless revelers got a ground-level ...

There were plenty of memorable ads during the most recent Super Bowl. In between watching the Philadelphia Eagles deal a decisive blow to the Kansas City Chiefs, we were treated to quite the variety ...

Like 127 million others, I watched the Super Bowl two weeks ago. While the game was dynamic, I am not a sports fan. I watched for the ads, which are a window into our culture. This year they cost a ...

Nothing beats the Budweiser Clydesdale. The powerful draft breed has become a brand image for the beer company over the years. But it did not start with the Super Bowl commercials; Budweiser ...

Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

Just days away, the Super Bowl will again boast a smorgasbord of national conversation when the big commercials air during the game. Several have poked their heads up already. We can’t quit the ...

If you tuned in to Super Bowl LIX last week, you likely saw some commercials with a Richmond touch. There were 17 ad campaigns shown during the game that involved contributions from 30 VCU Brandcenter ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...