The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the ...

Discover how The Trade Desk leads the connected TV ad space, balancing consumer tolerance and advertiser profits. Explore ...

The Krewe of Bacchus rolled through Uptown in all of its bead-throwing glory Sunday. Countless revelers got a ground-level ...

There were plenty of memorable ads during the most recent Super Bowl. In between watching the Philadelphia Eagles deal a decisive blow to the Kansas City Chiefs, we were treated to quite the variety ...

Like 127 million others, I watched the Super Bowl two weeks ago. While the game was dynamic, I am not a sports fan. I watched for the ads, which are a window into our culture. This year they cost a ...

The first time Trump was in office, the Eagles did not accept the invitation when they won Super Bowl LII in 2018. That year, President Trump rescinded the team's invitation to visit at the last ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

An NFL team wants to ban the “Tush Push” play that has fueled the success of the Super Bowl champion Philadelphia Eagles, according to the NFL Network and Washington Post. NFL executive Troy ...

Nothing beats the Budweiser Clydesdale. The powerful draft breed has become a brand image for the beer company over the years. But it did not start with the Super Bowl commercials; Budweiser ...

Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

If anyone understands Super Bowl heartache, it’s Tom Brady. In a video posted Monday on his YouTube page, the future Hall of Fame quarterback reflected on his Super Bowl 2025 experience in New ...