The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

In the team's third Super Bowl appearance in eight seasons. Their most recent appearance came in Super Bowl LVII where they lost a 38-35 heartbreaker to the same Chiefs two years ago.