‘SNL’s’ Anniversary Gift to NBC: Classic Sketches Turned Into Commercials, Including The Californians and Please Don’t Destroy
To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the event ...
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ANSON FRERICKS: Let’s All Lift A Glass And Wish For This Famous Beer Company To Become American Again
Anheuser-Busch’s CEO wants to market its beer as “American made,” rather than  “domestic”—the term that typically differentiates U.S. beer from ...
What Do You Make of the Super Bowl Ad Shuffle?
What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.
Which Brands Scored A Touchdown? B&T’s Full Play-By-Play Of All The Super Bowl Ad Action
The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...
J.P. Morgan Sticks to Its Buy Rating for Anheuser Busch InBev SA/NV (0RJI)
In a report released today, Celine Pannuti CFA from J.P. Morgan maintained a Buy rating on Anheuser Busch InBev SA/NV (0RJI – Research Report), ...
Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future
The return to safe, familiar and nostalgic ground represents a trend among some advertisers for this year’s Super Bowl LIX, a ...
Perspective: The Super Bowl slip you might not have noticed and what it reveals about Disney+
Disney+ does have “kid-proofing” parental controls to block certain content, but it seems equally important that the company culture-proof its brand. Because, you know, nothing says Disney like ...
Behind light beer’s new challengers—Kelce brothers, Hulk Hogan and others take on Bud Light and Coors Light
Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...