A mom's daughter begs her to do Elf on the Shelf. When she finally caves, she accidentally burns the toy in the oven.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

LIKE many parents, mum-of-22 Sue Radford committed to doing Elf on the Shelf this festive season. But as we inch closer to ...

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

Is "Die Hard" a Christmas movie? What's the most annoying Christmas song and is Elf on the Shelf creepy? Here's where ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed and burnt out before Christmas with the help of experts and parenting influen ...

If the officially licensed holiday pop-up at Morris American Bar is successful, it could go nationwide in 2026. But is the experience naughty or nice?

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family's Elf on the Shelf for his three kids to find the ...

The Sioux Area Metro is bringing Christmas Cheer to winter rides. Riders can look for an “Elf on the Shelf” hiding on board ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...