Why Traditional Marketing Mix Modeling Is Not Up To The Pace Of Modern Commerce

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...
Investopedia

Understanding Chambers of Commerce: Roles, Functions, and Revenue Sources

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
Investopedia

Understanding Value: Key Concepts in Business and Finance

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
ecommercefastlane

Multichannel Management: Definition, Framework and Examples (2026) – Shopify

Multichannel management is the art and science of decoding the nuances of who, what, where, when and why people are buying from you on each individual channel you sell on. It involves incorporating ...
IEEE

Sentiment Analysis in E-Commerce Platforms: A Review of Current Techniques and Future Directions

Abstract: Sentiment analysis (SA), also referred to as opinion mining, has become a widely used real-world application of natural language processing in recent times. Its main goal is to identify the ...