Disney Sends Cease-and-Desist
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Users of Sora and ChatGPT Images will be able to generate videos using characters such as Darth Vader, Ariel and Cinderella beginning in early 2026.
The three-year partnership announced on Thursday is a pivotal step in Hollywood's embrace of generative artificial intelligence, side-stepping the industry's concerns over the impact of AI on creative jobs and intellectual property rights.
Disney has announced a three-year, $1 billion partnership with OpenAI, becoming the first major Hollywood studio to formally integrate its intellectual property with a leading generative AI platform.
Disney (DIS) has agreed to make a $1B equity investment in OpenAI (OPENAI) and has signed a major licensing agreement under which OpenAI's generative AI video service Sora will have the rights to generate content using Disney's IP.
Disney invests $1B in OpenAI, allowing AI video generation with Star Wars, Pixar and Marvel characters starting in 2026.