Experts say the next phase of retail media will be defined by how intelligently it is deployed, less about chasing scale and ...

The best digital agencies build websites anticipating AI integration. They structure data properly, create APIs enabling ...

Chinas central bank is preparing to strengthen oversight of its digital currency with the release of a new action plan ...

Despite strong growth, FMCG marketing in 2025 was defined by tighter margins, complex channels, and the struggle to measure ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Nana Ama Sarfo questions whether two tax proposals targeting the digital economy could be targeted as discriminatory ...

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

WPP Media’s AlTurk explains how the metric of attention-first unifies and unlocks growth in the region’s fragmented media ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...

Starting Jan. 1, 2026, drivers on Fort Bend County toll roads will see a slight increase in toll rates. This change comes ...

Let's start here: one cup of cheese is not eight ounces. Now, discover the best ways to measure cheese accurately, whether you're measuring by weight or volume.

Measuring AI ROI is tricky. This article describers the advanced metrics (impact chaining, risk-adjusted ROI) and frameworks ...