Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Richard Blumenthal (D-CT), and Mark Warner (D-VA) wrote a letter to Delta Air Lines CEO Ed Bastian on Monday, demanding ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.