Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

The Philadelphia Eagles won Super Bowl LIX on Sunday, defeating the Kansas City 40-22. The 2025 Super Bowl commercial lineup ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don ...

Marist University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

Issa Rae became the first major artist to publicly cancel an upcoming show at the center after President Donald Trump took ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...