Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

Meanwhile, the fast-growing Michelob Ultra label takes its active-lifestyle mien to a higher level, with septuagenarian ...

Today, Anheuser-Busch announced that Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois ... essential part of the broadcast, the in-game experience in bars and at-home watch ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Each year, consumers take to the USA Today Ad Meter to vote for their favorite Super Bowl ads and once again, ...

a game also dubbed “The Bud Bowl” as it was the first time a company, Anheuser-Busch, and its two largest brands, Bud and Bud Light, produced an ad specifically for the Superbowl that would ...

Watch Bud Light's Super Bowl 59 commercial, premiering online exclusively at USA TODAY, starring Post Malone, Shane Gillis ...

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

In 2024, Bud Light used the Super Bowl to introduce the Bud Light Genie, an affable creature who granted a group of friends many wishes during an epic night out. By the time the commercial ended, the ...

Anheuser-Busch will bring a full roster of beers to this year’s Super Bowl party. The beverage giant says that it has secured three minutes of national ad time and 45 seconds of regional ad time ...