A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

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Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...

Anheuser-Busch CEO Brendan Whitworth announced a subtle packaging change in order to regain its customers following Bud Light ...

The Super Bowl halftime show wasn’t just a performance; it was a reflection of America’s ongoing struggle with race, ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...

NEW ORLEANS (WBTV) - The results are in, and an iconic brand was the winner of USA TODAY’s “Ad Meter” competition, which ranks the best Super Bowl commercials from each year. Budweiser won ...