Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Budweiser won this year ... which featured a young Clydesdale horse that nudged a keg all the way to town after it fell off a horse-drawn wagon. The beer company did not air the full ad Sunday ...

This year, the New Orleans Police Department’s Mounted Unit turns 100 years old. Part of the celebration is the yearly Horse Hops & Cops Fundraiser.

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...