Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

And now for the best Super Bowl commercials (and worst)… I’m not sure if this is going to air during the Super Bowl, or what, but this is hilarious and the best commercial… with or without bears.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Related: The Price Tag's a Lot More Than a Quarter (back)—Here's How Much Super Bowl Tickets Cost in 2025 ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

The Super Bowl is more than a sporting event—it’s a cultural moment where brands battle it out for advertising glory. This ...

A Hyundai advertisement produced by INNOCEAN has been selected as one of the top 10 most memorable Super Bowl ads of the past ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

A day after the Chiefs and Eagles clinched the AFC and NFC championships, sending them to New Orleans for Super Bowl LIX, St.

Known as “The King of Beers,” Budweiser is no stranger to Super Bowl advertising, as the company has been airing commercials during the Big Game since 1975. Even non-drinkers recognize the ...