This Sunday, as a record 127.7 million people tuned in for the 59th Super Bowl — featuring football, celebrities, and a performance by Kendrick Lamar and SZA — another tradition reared its head: Super ...

That’s not to say craft brewers make the only light beer worth buying. Rather, light lagers and ales have simply been ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia.

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...