Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Anheuser-Busch InBev's performance has been a disaster for shareholders in recent years. Click here to learn why BUD stock is ...

Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia.

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! the 2025 Super Bowl commercials failed to ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

Cady Noland made a brash debut, then dropped out. In a rare show at Glenstone, her sculptures scream for themselves.

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...

Does Jacksonville have what it takes to be a Super Bowl city again? The simple answer: no. The more complicated question: Do ...