Bud Light sales dropped dramatically and the brand lost its 20-year status as the top-selling beer in the United States. Whitworth's patriotic call for "American" beer may help the company win ...
Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.
Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead label them as "American." He says the change would accurately reflect ...
Anheuser-Busch is encouraging its distributors and partners to replace the term “domestic” with “American” when marketing beer, arguing that the term better reflects the industry’s identity.
In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...
Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...
(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying “domestic” is ...
People don’t buy “domestic” cars or salute the “domestic” flag, so they shouldn’t drink “domestic” beer. At least, that’s what Anheuser-Busch’s CEO thinks. Brendan Whitworth ...
If you pick up a beer menu at a bar or restaurant in the United States, there's a solid chance the ones  made in America will ...
(CNN) – The head of Anheuser-Busch wants the beer world to ditch the word “domestic” and use “American” instead. CEO Brendan Whitworth sent a letter to distributors and partners saying ...