Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead label them as "American." He says the change would accurately reflect ...

In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...

Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

In other beverage news, actress Hailee Steinfeld teamed up with a Mexican beer maker on a line of RTD margaritas.

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

Beer is evolving into a sensory journey, with consumers exploring unique flavours and beer cocktails. Innovative recipes like Citrus Burst Shandy and Berry Mint Cooler transform beer into a ...

The alcohol education charity Drinkaware has previously reported that 26 percent of those aged between 16 and 24 were ... cloudy and classic' alcohol-free beer. I really wasn't sure what to ...

Within an hour of Bud Light’s proclamation that the beer was brewed without corn syrup, corn farmers had taken to Twitter to protest the product. Kevin Ross, a Western Iowa corn farmer and the ...

Renowned NASCAR journalist Jeff Gluck touched upon the 'toxic dynamic' between Kyle Busch and Richard Childress Racing and stated that the #8 driver might be looking to get out of the team next year.

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