Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

The ad opens with the young draught horse angling to join the hitch to pull Budweiser’s iconic beerwagon to make a ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

That same year Budweiser had another ad that not only featured their beloved Clydesdale horses, but also a gorgeous Labrador dog. Ad agencies like to use animals as part of their brand identity ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

These are some of the best and worst Super Bowl 2025 ads to watch this year for Super Bowl LIX in New Orleans, between the ...

Every Budweiser hitch travels with a Dalmatian, a nod to their role in the early days of brewing, when the dogs were trained to guard the horses and wagons during deliveries. Fans can also visit ...

Spread the loveBack to the beating of horse hooves for the Super Bowl commercial 2025. For the first time in nearly a decade, ...

Viewers agreed that this year’s Super Bowl commercials relied on comedy and nostalgia -- perhaps in an effort to avoid backlash by offending anyone.