Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

These are some of the best and worst Super Bowl 2025 ads to watch this year for Super Bowl LIX in New Orleans, between the ...

Viewers agreed that this year’s Super Bowl commercials relied on comedy and nostalgia -- perhaps in an effort to avoid backlash by offending anyone.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...

Wherever you are and whatever you’re doing, I hope you can find some joy. Sometimes, you have to look really hard. Sometimes, you have to make it for others (though usually you receive it in spades).

Let's be honest, they're the best part of the big game.

The stone and wood interior feels like you’ve stepped into a high-end ranch house, complete with a warm fireplace that’s perfect for those chilly Dakota nights. It’s the kind of spot where you half ...