Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Here are a few of Super Bowl LIX’s most patriotic ads. Bud Light’s 60-second spot joins comedian and actor Shane Gillis, ...

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

Let's be honest, they're the best part of the big game.

As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve ...

From one-liners to corny comedy, this hilarious selection of the best dad jokes will have kids and adults alike laughing.