Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

And while there were serious diversity failures in this year's crop of ads, this year's game was also nearly void of another ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

The loss of a (wo)man’s best friend is devastating. Fortunately, Kelly Ripa has the support of Mark Consuelos as they ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First up: the animals.

Every Budweiser hitch travels with a Dalmatian, a nod to their role in the early days of brewing, when the dogs were trained to guard the horses and wagons during deliveries. Fans can also visit ...

Viewers agreed that this year’s Super Bowl commercials relied on comedy and nostalgia -- perhaps in an effort to avoid backlash by offending anyone.

WEDNESDAY, AUG. 19 Gates for the 143rd McLeod County Fair open today at 1 p.m. Admission is $7 for adults and free for children 12 or younger. Live music by Wally Pikal at 2:30 ...

Helmed by Susan Tedeschi and Derek Trucks, the blues rock road dogs of Tedeschi Trucks Band ... lone venture to Canada to co-headline Toronto's Budweiser Stage on September 3.

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...