Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

They come in the form of costly product placement ... of national conversation when the big commercials air during the game. Several have poked their heads up already. We can’t quit the Clydesdales.

The Budweiser clydesdale horses walk on the field prior to Game Four of the 2013 World Series between the Boston Red Sox and the St. Louis Cardinals at Busch Stadium on October 27, 2013 in ...

From what we see from this Super Bowl commercial, it’s a very fun party, and we wish we were there. Oh well, maybe next time. Budweiser continues to deliver awesome commercials during the Super ...

Budweiser’s “First Delivery” commercial starring a Clydesdale was rated the best Super Bowl 2025 commercial – the first time since 2015 that Budweiser took top honors in USA Today’s Ad ...

The Budweiser commercial marks a return to tradition, after a disastrous social media promotion for its Bud Light brand in 2023 featuring transgender influencer Dylan Mulvaney sparked calls for a ...

Bookending the chorus of "Whassup" are two friends having a simple exchange, both with one hand on the phone and another on their Budweiser beer bottles ... thanks to the company's help. The 2013 ...

A new Clydesale will make an appearance in the Budweiser commercial during Super Bowl 59 between the Kansas CIty Chiefs and Philadelphia Eagles at the Caesars Superdome in New Orleans.

Budweiser has a new star for this year’s Super Bowl commercial. Meet Jake — the first Clydesdale foal to be featured in one of the brewery’s classic commercials in more than a decade.

The Budweiser commercial marks a return to tradition, after a disastrous social media promotion for its Bud Light brand in 2023 featuring transgender influencer Dylan Mulvaney sparked calls for a ...