Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than ...

Related: The Price Tag's a Lot More Than a Quarter (back)—Here's How Much Super Bowl Tickets Cost in 2025 ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial ... Clydesdale horse in one frame? A heartwarming romance ...

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.

His success continued with a series of beloved Budweiser Clydesdale commercials. “I love doing those Clydesdale ads through the years,” he said. “And working on those was always really fun.” In 2020, ...