Grilling season is here, and Budweiser and Bud Light are out to give backyard BBQers the props they deserve with their latest campaign. “Grill Like a Pro" incorporates both brands, along with ...

After Alex Ovechkin ’s record-breaking goal on Sunday, Budweiser decided to share a toast with the 28 goalies who never gave up a goal to Ovechkin. On Monday, the beer company announced its ...

Budweiser’s campaign underscores a universal truth in brand storytelling: the most successful brands don’t just sell products—they tap into human emotions and societal currents. When brands help ...

Also in 2015, the conglomerate made a huge blunder with Bud Light’s “Up For Whatever” campaign where they printed 140 ...

When sales of Bud Light peaked in 2008, making it the No. 1 selling beer in America, then owners Anheuser-Busch were subject to a hostile takeover from Belgian-based InBev, and the resulting $52 ...

America’s No. 1 beer was too “fratty” and “out of touch,” a top marketing executive said. We all know how that turned out: Bud Light went from the nation’s No. 1 selling beer to No 3.

Unlike with Bud Light, this time, the consumers knew exactly how to respond: loudly, both with the messaging and with their wallets. And it worked.

More than 500 songs on Spotify namecheck Budweiser in their lyrics. With a new campaign in Brazil, the King of Beers is turning these tunes into actual ads on the streaming platform ...

Anheuser-Busch (BUD) announced on Thursday that it has big plans to showcase three of its beer brands during the Super Bowl: Bud Light, Budweiser, and Michelob Ultra. According to a report from ...

Bud Light’s parent company Anheuser-Busch announced earlier this month its U.S. revenue dropped 10.5% in the second quarter of 2023, and just days before it launched the “Easy to Sunday ...

Bud Light goes on offense with NFL campaign, hopes to overcome boycott, stock dip Anheuser Busch has seen beer sales decline and its stock dip from a conservative boycott set off by Bud Light's ...