The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the ...

Frogs and beer aren't the typical pair, but back in the '90s, Budweiser decided otherwise, launching a popular ad campaign.

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot. The ...

There were plenty of memorable ads during the most recent Super Bowl. In between watching the Philadelphia Eagles deal a decisive blow to the Kansas City Chiefs, we were treated to quite the variety ...

Budweiser, while not cracking the top 10 ... marketing professionals in Richmond also gathered to critique the Super Bowl ads at the Advertising Club of Richmond’s annual “Ad Bowl” event.

The Super Bowl has long been a showcase ... The shift away from political ads was already apparent in previous years, with brands like Budweiser focusing on nostalgia and the NFL replacing its ...

Budweiser didn’t crack the top 10 ... watching knew who the ad was for,” she added. “On average, Super Bowl ads scored 78% brand recognition, meaning ads airing on the biggest, most ...

Super Bowl commercials featured positive messaging about women and ... Finally, the NFL itself ran an ad that amplifies the message that women and girls just need more opportunities to play. The ...

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” ...

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?