Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. WOODSTOCK — On Feb. 8 and 9, 40 women came to the University of Maine ...

In 1994, ER premiered. Back then, broadcast shows were recognized with Emmy Awards (ER won 23), social media was not yet around, promos didn’t spoil surprises to come, and the medical drama ...

In the past, on rainy nights in Kerala, the flickering light of a Petromax lantern or the beam of a torch would cut through the darkness, casting eerie shadows on house windows. Inside, startled ...

Af­ter quick­ly en­rolling its piv­otal tri­al and re­cruit­ing more pa­tients with a rare mus­cle dis­ease than an­tic­i­pat­ed, Abcuro went to its board to ex­plore a … ...

Let's hear it for the Clydesdales. The distinctive horses with the silky, feathery hair over their hooves won Budweiser the honors of "Top Super Bowl Ad" for 2025, according to Ad Meter ...

Budweiser’s “First Delivery” commercial starring a Clydesdale was rated the best Super Bowl 2025 commercial – the first time since 2015 that Budweiser took top honors in USA Today’s Ad ...

In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback on its spot starring a Clydesdale. Anheuser-Busch chief commercial ...