Spuds MacKenzie’s return to the Super Bowl in 2017 was appropriate, and likely not an accident of scheduling. 2017 marked the 30th anniversary of the dog’s first appearance as a Bud Light ...

Long before Bud Light made America's favorite dude-bro, comedian Shane Gillis, the face of the brand, Spuds Mackenzie held that prestigious title. The beloved bull terrier was selected to ...

Spuds MacKenzie was portrayed as a fun-loving, Hawaiian shirt and sunglasses-wearing dog whose life revolved around parties, Bud Light beer, and beautiful women!

Spuds Mackenzie was a dog who helped once the brand's sales soar 20% in a year.

"Some breeds do get typecast," Hanrahan said. In fact, Budweiser is the king of beer-dog typecasting. Spuds McKenzie ruled the airwaves (and yes, the Super Bowl) in the late 1980s, when people ...

According to Robert Vince, “Air Bud” movies producer, golden retrievers are a breed apart: “They’re gentle, smart, fun-loving, friendly with kids and very lovable — all qualities that ...

Budweiser has all the right ingredients for another epic Super Bowl ad, but misfires by focusing on the humans instead of the animals.

A look back at the most popular spokesdog of the 1980s, Spuds MacKenzie, who was a hit for Budweiser.

A little dog is turning on the charm with a particular — almost human-like — facial feature in a Beaumont shelter. Bud is a schnauzer mix with deep, expressive eyes; beige snoot and leg ...