STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Anson Frericks, a Cincinnati native and former president of Anheuser-Busch InBev, has detailed the controversy in his new book, "Last Call for Bud Light." ...

This ad opens up the Bud Light brand to all consumers and invites Bud Light into every home in America as an approachable and accepted American Lager,” Col. John Saputo, an Anheuser ...

Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

Many advertisers put their ads online ahead of the game, but some big brands held out to maintain an element of surprise.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ...