For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in Sunday’s ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Super Bowl LIX is set to hold the attention of most in the U.S. this weekend, with New Orleans seemingly buzzing despite a ...

Super Bowl LIX is in the books, and that means it’s time to relive the best commercials from the big game.  Donnovan Bennett ...

From OpenAI to Ramp, we take a look at the different venture-backed startups that bought ad slots at this year's Super Bowl.

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

But off the field, brands like Hellmann's and Bud Light ... rank Super Bowl commercials. Aaron Rodgers, Patrick Mahomes, and Jake from State Farm compared stand-ins in this 2021 spot from State ...

From Miles Teller and Brad Pitt to Paul Rudd and Pink, find out who is rooting for the Kansas City Chiefs or Philadelphia Eagles at the 2025 Super Bowl ...

The Super Bowl is always a big magnet for stars performing at pregame concerts, partying and, of course, watching the game.