Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

Media, fans, even players and coaches. We look at a team's schedule — in this case it's Arkansas — and figure out games the ...

Super Bowl LIX is set to hold the attention of most in the U.S. this weekend, with New Orleans seemingly buzzing despite a ...

Completely redesigned inside and out, the $250 Powerbeats Pro 2 feature Apple's H2 chip, a new built-in heart-rate sensor and ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

What you should knowThe Eagles' Super Bowl parade begins at 11 a.m. Friday and will march up Broad Street to the Philadelphia ...

As the Philadelphia Eagles and the Kansas City Chiefs hit the field in New Orleans, a parade of silly ads will hit the ...

And advertisers even tried to get a jump on the competition releasing their big-game spots weeks before Super Bowl LIX’s kickoff. Before the Puppy Bowl, Budweiser had us hooked on another ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Eagles star Cooper DeJean is embracing his 'battle scars' after smacking himself in the face with his 'big a**' custom Bud Light chain at the Super Bowl parade.

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.