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Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?
Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,
Soy Nómada on MSN2d
How Astronomer flipped a viral Kiss Cam fiasco into brand awareness goldAstronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...
After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...
Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...
The Financial Express on MSN16h
Astronomer’s comeback with Chris Martin’s ex-wife is now a marketing case studyWhat began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...
A warm embrace caught on camera between a CEO and his company’s chief people officer took the internet by storm yesterday.
Serious point of this episode is the hoaxes it spurred have been relatively harmless compared to plethora of online scams ...
What was meant to be a magical night filled with love and music at a Coldplay concert has turned into a corporate scandal ...
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