A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...

The next time you're low on toilet cleaner, just drop two Alka Seltzer tablets in the bowl and come back a few minutes later with the toilet brush to finish the job. Between the effervescence and the ...

Heartburn is one of the most common ailments people deal with regularly. According to a National Institutes of Health report, about 60 million Americans experience heartburn at least once a month, ...

Alka-Seltzer, an over-the-counter heartburn and digestion medication, is known for its fizzy, effervescent tablets that, when dropped in water, dissolve in a flurry of bubbles, leaving behind a ...

Disposal: All liquids and solutions can be poured down the drain with running water. Solid waste can be disposed of in the trash. Alka-Seltzer is a common antacid used to relieve an upset stomach.