Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Because of their success, personality, or charisma, sports personalities make great endorsers of sports-related companies, such as Nike and Adidas. Many athletes are also paid to endorse beauty ...

and lifestyle businesses are signing high school athletes to endorsement deals. Some of these businesses—including Adidas, Nike, and Red Bull—are known for partnering with the greats ...

Milwaukee Bucks guard Damian Lillard is joining an exclusive club with his new endorsement deal. Lillard is signing a lifetime contract with Adidas, according to Shams Charania of ESPN. The ...