In a Super Bowl commercial lineup ... the chaff with a proven formula. Clydesdales. For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted ...

The TV ad is a dying art. This year’s Super Bowl proved it: Harry and Sally! Catherine O’Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to live up ...

Maybe the first images you conjure when asked to define Super Bowl commercials. Clydesdales are special, and Bud has been in lock-step with America’s biggest game seemingly forever. And this one? I’m ...

The Super Bowl LIX ads showcased a mix of storytelling, humor, and creativity that resonated with viewers and advertising professionals alike. According to data from marketing research company ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Pfizer has emerged as a winner in the 2025 Super Bowl advertising race. The company’s “Knock You Out” ad took first place among all commercials, scoring 19% above the norm in likeability.

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By Ewan Larkin - 1 day 20 hours ago By Bradley Johnson - 1 day 20 hours ago By Tim Nudd - 1 day 21 hours ago ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...

For the first time since 1998, a Nike commercial aired during the Super Bowl. Nike dropped the ad during Super Bowl 59 on Sunday between the Philadelphia Eagles and Kansas City Chiefs. It featured ...