For much of his time owning the New York Yankees, George Steinbrenner got what he wanted. Unfortunately for The Boss, Bob Uecker wasn’t for sale. On Wednesday, Yankees TV announcer Michael Kay revealed that Steinbrenner tried luring Uecker away from Milwaukee “a few times” on his self-titled mid-day show on ESPN New York.

As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial.

Bob Uecker was a famously mediocre Major League hitter who discovered that he was much more comfortable at a microphone than home plate. And that was just the start of a second career in entertainment that reached far beyond the ballpark.

Bob Uecker "never took himself seriously" and that is what endeared him to Brewers fans and made him a Milwaukee treasure.

Former Major League Baseball commissioner Bud Selig pays respect to Bob Uecker following the baseball legend's passing

The Milwaukee Brewers have plans to honor Bob Uecker during this 2025 season as people continue to remember the MLB legend.

Former MLB Commissioner Bud Selig leads tributes to his "dear lifelong friend" as sports world celebrates Uecker's lasting impact

To refer to Bob Uecker simply as the voice of the Milwaukee Brewers would tell only a fraction of his impact. He was also its heart and soul.

The passing of Milwaukee Brewers icon Bob Uecker reverberated throughout the organization and city on Thursday, with fans, community leaders and others celebrating the man who touched countless lives across more than five decades in the broadcast booth.

Uecker was best known as a colorful comedian and broadcaster who earned his nickname during one of his numerous appearances on Johnny Carson’s late night show.

Jeff Levering, the Swiss Army knife of the Brewers’ broadcast team who bounces between radio and television depending on the need, has a voicemail from Bob Uecker which he will treasure forever. It is short and sweet.