Kezia Parkins is the deputy editor of Professional Beauty. She has a background in medical journalism and is also as trained nail tech. As such, she is particularly passionate about all thing nails, ...

A survey from global salon supplies wholesaler SimplyHair has found that beauty salons are prioritising their social media growth, more so than website development, to drum up new business ...

Over 10% of beauty products go to waste in brands’ supply chains, which equates to a staggering $4.8 billion (£3.8 million) worth of products destroyed annually, according to new statistics. The new ...

Sound baths can also be added to a treatment offering or attached to existing treatments. Aura in a less conceptual, more literal sense, is also being incorporated into nails and beauty and could be ...

Packaging is one of the biggest sustainability challenges facing the beauty industry. To combat the problem, recycling company TerraCycle is bringing SalonCycle to the UK, following its launch in the ...

Ellen Cummings is a journalist and features editor at Professional Beauty, the UK’s leading B2B publication for the professional beauty and spa industry. She is also a contributing reporter for ...

The state of the UK beauty and aesthetics industry – from the most popular non-invasive treatments and who is performing them, to the truth about the relationship between beauty therapists and medics ...

Ayurveda is an ancient holistic healing system which focuses on balancing the body, mind and spirit to promote overall health and wellbeing - here's how to authentically and respectfully integrate it ...

Learn how to provide safe, effective and inclusive waxing services for clients of all skin tones and hair types, with expert advice on wax choice, technique and hyperpigmentation prevention.

From a personalised approach to classic shades to the latest evolution of the chrome trend, we reveal the experts’ predictions for hot nail trends of the cooler winter 2025 season. It's been a big ...

From exfoliation to anti-ageing, enzymes in skincare are game changers. Discover their benefits, expert advice and how to include them in facials for glowing results.

Repeat customers generate 80% of salon and spa revenue, despite accounting for less than half (42%) of the customer mix. Meanwhile, one-time customers make up the majority of the client mix at 58% but ...