Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users to engage in and share public conversations, has gained traction as both ...

Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection. Created with global social agency Billion Dollar Boy, Arghaüs ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the ...

Genshin Impact is one of the most popular mobile games ever made, along with a handful of other hit titles, such as Call of Duty: Mobile, Candy Crush Saga, Among Us, Subway Surfers, Pokémon GO, Roblox ...

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated, ...

Klarna has kicked off its new multi-year partnership with Latitude Festival by launching “Camp Klarna,. Marking its debut as headline sponsor, Klarna- the global digital bank and payments provider- ...

Courvoisier has launched a powerful new campaign ahead of Father’s Day 2025. Titled Father Figures, the campaign, created in partnership with creative studio CALLING, celebrates not only biological ...

Dove has launched a new ad inviteing consumers to “wash away the day”. Developed by Ogilvy New York with support from Ogilvy UK, the multi-phase platform, Unready for Anything, will run throughout the ...

Samsung has unveiled the global launch campaign for the S25 Series, created by BBH Singapore, with a focus on positioning Galaxy AI as an essential tool seamlessly integrated into people’s daily lives ...

Neutrogena® UK & Ireland has announced a new partnership with actor and skincare enthusiast Nicola Coughlan. The partnership includes a 70-second hero film directed by Abbie Stephens, created by ...