GymNation strategically launched the class in January, capitalising on the busiest time of the year for fitness.

Ali Rez, Regional Chief Creative Officer at Impact BBDO reflects on his win in conversation with Campaign Middle East.

YazMedia Marketing's Mawahib Saeed writes on how meaning is essential for the region's media identity in the age of AI.

With a proprietary, in-house generative model, Bigsea AI eliminates hallucination, allowing for visuals that are intentional ...

C2 Comms’ Roy Aftimos explains why the future will be won by agencies who bring the most clarity, not the biggest ones.

KS Konnect will work alongside governments, institutions and brands to identify, structure and activate entertainment and ...

McDonald’s UAE celebrates what’s beyond their menu with latest platform launch in collaboration with FP7 McCann MENAT.

In conversation with Campaign Middle East, Ahmad AlMashhadi from CEER discusses a bilingual Arabic-English logotype, and a ...

This is a list of the 25 most impactful appointments both brand and agency-side that have made waves in the industry during ...

Tarek Esper, Managing Director of SOCIALEYEZ was named Head of Agency – Digital at the 2025 Campaign Agency of the Year ...

WithFeeling's John Smeddle builds on the achievements of Dune 3 to explain why sound is a lead player in relationship ...